Wednesday, March 13, 2013

Self-publishing

For a number of reasons, I have been considering going electronic with some of my books, building a platform while I try to get others published traditionally. I have read all the information I can find on editing, cover design, formatting for e-books, etc. A lot of research is required, but in the process I've found quite a few blogs (and books) that suggest a direct connection between money and self-publishing--i.e., if you don't have money, you have no business trying to break in to this market.

I'm going to admit right up front that many aspects of the publishing business would be easier with an unlimited budget. Unfortunately, I don't have an unlimited budget. I don't have the money for professional editing, or the money for a professional cover, or the money to pay someone else to build me a website, or to market my book for me.

With a little bit of knowledge and some common sense it should be entirely possible to do all these things for yourself.

It's irritating to see people who say "Never submit a book that hasn't been professionally edited" or "Don't do your cover yourself. You have to pay someone to do it for you."

I do see their point, but the fact is that this is impossible. Flatly, utterly impossible. I HAVE to do it myself. If I want this, I have no choice. And the statement that if you don't do things this way you have no business trying to get published is utterly wrong.

I won't give in to the sentiment that I have no business trying to publish my novels because of my financial status. The elitists can go play their games somewhere else. I will succeed. It may be a long learning process, it may be by trial and error, but I'm not going to let someone else tell me what I can and cannot do, or how to do it.

End of story.

Resources:

Web site design Not easy, but very possible
www.drupal.org Be prepared to spend some time learning--this is not plug and play but you can design the website you want. You will still need to pay for hosting. There are other similar programs. Find one that suits you. This may be a step you want to avoid taking until you have a book or two out. I did it first, so I don't know for sure.

Cover art Learning to do this yourself is FUN. Again, not easy.
Istockphoto Stock art that can be used as a base for a cover design
DeviantArt For the most part amateur graphics artists, some who are willing to contract their art. They also generally show where they got the elements in any particular piece.
Lots of others--look around
Get a good graphic arts program. GIMP is free open source software and seems to be capable of most of what the others can do. Be ready for a steep learning curve.
Contact schools in your area and find out if the graphics arts teachers can recommend a student who can do your cover more cheaply (the teachers usually know who's up to it).
Find out if there are community resources you can use.
If you can't find what you need, take your own photos
Remember that the resolution of your cover art is important--and I'm not talking about DPI. A 300 dpi image that's four inches square isn't going to help. A 72 dpi image that's 30 inches square is going to have much more resolution (although you can increase the 30 inch image to 300 dpi, it will just decrease the size correspondingly so that you end up with the same resolution)
Plan ahead, decide what you want before you go "shopping"
myecovermaker.com A mass solution, with limited scope but fine if you want something simple. If you have the image you want, they can put it on a pile of books (in an image) but you need to be a member to use this option. The cover below was one of the free version.

Book Trailers
Animoto.com You can create a 30 second book trailer free, but as an online resource their scope is limited. This trailer is one of their free version. And no, the book isn't ready yet. I'm hoping to have it out by the end of March. This book trailer is preliminary. I did it as a test.

Social Media
Facebook or Myspace, some similar site. Make an author page, not a personal page
Twitter--create a twitter account in your author name
Blogging (Since you're reading this you obviously know about blogging)
Give stuff away, and require that to be in the "drawing" they need to spread the word.
INVITE INVITE INVITE--get your name out there.
Community resources--newspapers, church groups, writing groups, reading groups. Get used to standing up in front of people. Contact these groups about presentations.

Copyright registration
www.copyright.gov (i.e., you don't need to go through one of those we'll-charge-through-the-nose companies. And you definitely don't need a lawyer to do it for you.) At this point, basic copyright registration is $35 for one item. The main advantage of paying $150 for having someone else do it for you is that they handle the hassles. Be careful, though. Some of those companies don't actually pay for the copyright--read the small print. They offer "copyright protection" and say they'll watch for copyright infringement. Most people say that you don't need official copyright registration because you've already got an electronic trail.

Edits
If you know other authors who are good with this, offer to trade your books for theirs.
"Good enough" is NOT good enough!
Do a grammar check--some of the things your eyes don't catch will show up in a grammar check.
Don't trust your spellchecker, and NEVER use replace-all
Read the book backwards, a line at a time. Time consuming but it helps

Anybody have other resources I could add to the list?

18 comments:

  1. As for professional editing, I'm sorry but I do feel it's necessary. It's usually not possible for an author to catch everything on their own as they're too close to the story. It's also hard see something you created objectively. Critique partners are invaluable and I use them. But they're doing this as a favor. They still usually miss things. My freelance editor reads the story for story then she turns it to the last page and reads it backwards to catch typos and grammatical errors. No one is going to do that for free. And I've tried reading backwards. I can't do it.
    As for the cover, I originally self published with a cover Icreated. I thought it was good. People told me it was good. The book flopped. I thought I suck. Then I got a professional cover for $75 and the same book stayed on the best sellers list for a month. I don't think you need an unlimited budget, but I do think you need a budget. If you write a business plan with a complete financial plan it will help you with this. And there are things you can do to offset some of the costs.

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    1. My budget = 0. Someday I may have the money for professional, but right now I do not. And tax write-offs don't help unless you actually have income, which I currently do not.

      Lauren

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  2. Okay, I just left that really long comment and then caught your last line on editing. You're right. If you can read backwards yourself you don't need an editor. I do, because I cannot do this.

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    1. A lot of different skills go into editing. Reading backward is one tactic, another is to listen to your book in Adobe (and the worse the voice the better off you are because you'll actually catch the word problems). One pass or one kind of editing doesn't do it, for you any more than for a professional.

      Lauren

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  3. Great post on those trying to self-publish with a budget. While yes, if you have the means, you can go all out with contracting services, but if you learn how to do some of those things right (like cover art, formatting), you can considerably lower your investment. :)

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    1. There's still an investment of time and effort, but what I can do by myself I will.

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  4. I require a solid proofreading edit at the barest minimum. I simply do no have a firm enough grasp on (or confidence with) certain elements of grammar, especially commas. I've also had a couple critique partners flag me on an oddly worded sentence or a difficult paragraph. I cannot catch all those. But I do agree that a person with the appropriate skill set and patience can get their book at least to 99% of the way there.

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    1. The proofreading (or line edit) is the hardest for a lot of people. I do my own editing, but I'll still have someone read through when I'm done to make sure I didn't miss anything.

      Lauren

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  5. Wow, Lauren! I have nothing to add as I have no experience of self-publishing yet. It looks as though you've got it under control, though! Best of luck!

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  7. I am a graphic artist and web designer by trade, so I know that it takes a lot of time and know how to make a quality cover and website. From my point of view, try never to use free cover art template. Even if you are on a next to nothing budget (like me), choose the stock photography option and then tweak that. Even if that means making the photo black and white or cropping out just half. That is better than your cover looking like dozens of other authors with no budget, or even just one other book.

    Serif.com has a free drawing software to help make easy edits. I also like ribbit.com - a free online photo editor. I love that site! Hope that helps!

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    1. Thanks. I'm planning on making the list its own page, so I'll add Serif and ribbet.com. Ribbit.com is something else entirely.

      Lauren

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  8. I am a graphic artist and web designer by trade and wanted to offer some advice for those who want to create their own cover art.

    Rather than using the free templates that are offered, instead purchase a stock photo and tweak it. Make it black and white or crop just a portion of the photo; Don't just add the title and the author's name. A great free online photo editor is ribbet.com. It will do all kinds of QUALITY effects for you for free. Doing this is better than having a cover that dozens of other books may already have. You may say that dozens of others may have the stock photo, but what are the chances that they have tweaked it exactly as you have?

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    1. Good point, Cynthia. I put these up there as possible resources. They certainly won't be the best option for everyone.

      Lauren

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  9. What a great list! It shows you've really done your research - kudos. I also can't afford any editors or designers, and there's no reason on earth why you can't do those things yourself - and the rewards will be all the sweeter. :)

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  10. You can definitely work through these things yourself. It will be challenging. It's a lot of work with help, I'm sure, even more without. I guess for me, having a some other folks in the process brings a lot to the table. I do think they add a lot and are more than worth it, but if you don't have the budget, you'll learn a lot tackling things yourself. Good luck, Heidi

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    1. It is a lot more work this way, but so far it's been fun too. No one will ever be the best at everything they try, but we can definitely learn the basics.

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